(See my biography page for more information).


Publications:
Comparisons of Perception of Identity for Thai Craft Souvenirs: A Cross-Cultural Study between Thai and Malaysian Customers

This article purposes important design factors that create identity for Thai crafts by comparing perception between Thai and Malaysian customers, and identifies which design factors can lead to purchase intention.

Article: Print

$US10.00

Published Online September 10, 2015

$US5.00